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Appled Instnct

Strategy with a soul

Your instinct already knows. Let's help you trust it again.

Discover how you're naturally wired, then build a business your gut agrees with.

A woman laughing beside the sea

Sound familiar?

Maybe you've said one of these lately.

I know what I want. I just can't explain it.

You see the bigger picture, but it gets lost somewhere between your head and your website.

Every playbook feels like someone else's.

You've tried the frameworks. They work on paper and feel like a costume in real life.

I'm busy, but not moving.

Lots of ideas, lots of effort, and still no clear next step that feels right in your gut.

How it works

Know it. Trust it. Build on it.

  1. Know it

    Strengths and Human Design

    We start with how you're naturally wired: what you're brilliant at, how your energy works and how you make your best decisions. For many founders, it's the first time someone has put words to it.

  2. Trust it

    Tarot, as reflection

    Then we notice the rules you picked up along the way, and gently let go of the ones that never fit. Tarot helps you hear what you already know but haven't said out loud yet.

  3. Build on it

    Your blueprint

    Finally, we shape your offers, the way you sell and the rhythm of your week around how you're built. You leave with a blueprint you'll keep coming back to.

Where to start

A programme to join. Tools for going further on your own.

Group coaching

Wired to Lead

Understand your strengths, your energy and how you decide. Then turn it into a way of leading that feels like you, with a plan to match.

Six sessions · every two weeks · three months

Explore the programme
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Library

The library is on its way

Workshops and Notion templates, made around your strengths and your design.

Stay tuned
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Grounded, easy to speak to, and genuinely invested in helping you find a direction that fits.

April Ann F.P., Founder, Wizcale

Hi, I'm Niki

Strategist by trade. Intuitive by nature.

I've spent more than 18 years growing businesses, at places like Ogilvy, Skyscanner and Airalo. And to be honest, the strategy was rarely the hard part. What got in the way, for me and for almost every founder I've worked with, was the voice that said we needed to be someone else to succeed.

So now I do things a little differently. I blend that strategy experience with three lenses: strengths, Human Design and tarot. The strategy keeps us grounded. The lenses make sure it fits you.

More about Niki
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Free email series

How to Stay You When Everyone Wants You to Change

For founders who want to grow without losing themselves.