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Appled Instnct

One-to-one coaching

The Brave Season.

This is your brave season.

You can feel the shift coming, and part of you already knows what needs to change. Together we'll untangle instinct from noise. Then we'll find the step that's truly yours, not the one fear talks you into or out of.

At a glance

Length
3 months
Sessions
Six 60-min sessions, every two weeks
Async support
Yes

Does this sound familiar?

You can feel it. Something is changing.

The way you've been living and working doesn't fit like it used to. A new version of you is quietly calling.

Maybe it's in your business. Or in the life around it.

The offer you'd love to launch, the price you'd love to charge, the work you'd love to be known for. Or the writing, the art, the rest, even when the business is doing well.

Then the doubt kicks in. "Maybe next year, when things are calmer." "Who am I to want that?"

It sounds sensible. And that's hard to see on your own, especially when the old version of you still feels like home.

Being brave is easier with company

That's why I created The Brave Season, because it's so much easier to be brave with someone beside you.

The space between who you've been and who you're becoming is a real place. It's where so many of us get stuck, holding on to what feels comfortable while something new keeps calling.

The Brave Season is three months in that space, together. We find what's really holding you back, see where it came from, and choose what you'd rather believe. Then you take brave steps, one at a time, with someone beside you.

Your business, your creativity and your life are all part of the same you. You get to bring all of it into what's next.

What we work on

At the heart of every brave season is identity and integration: letting go of who you've been, stepping into who you're becoming, and bringing every part of you along.

It tends to show up in three places.

Money and pricing

What you charge, and what's underneath the number.

Visibility

Being seen, and being known for something new.

The life around your work

The creativity, rest and play you've been putting off, even when the business is doing well.

How it works

  1. We get clear on what you want.

    Sometimes that's the hardest part. You know something needs to change, but not quite what. Or you've wanted something for so long, you're not sure it's still yours. This is where the tarot cards come in, with a few exercises to help you hear yourself. Together we figure out what you really want, and what it would look like to go for it.

  2. We look at what's in the way.

    The beliefs, stories and habits holding you back, where they came from, and how to rewrite them.

  3. You take brave steps, and we celebrate them.

    Between our calls, you take one brave step at a time. Then we look at what happened together, and choose what's next. At the end of your season, we look back at how far you've come.

  • Hands holding A Year of Writing Dangerously, with a tarot book on the table.
  • A hand holding The Tower card above a tarot spread.
  • Hands about to draw a card from a fanned tarot deck.

What changes

By the end of The Brave Season

  • You know what you want, and what it would look like to go for it
  • You can see the belief that kept sounding sensible
  • You take brave steps, and you look at what happened
  • The business, the creativity, and the life around them are part of the same next chapter

What's included

  • Six one-hour 1:1 coaching sessions over three months
  • A recording of every session
  • Async support between sessions
I felt more committed to my decision, and it cleared the doubts I was having. Niki was genuine and gave me very objective insights.

Ilya N., Paris-based Private Chef

This is for you if

  • You can feel a change coming, in your business, your life or both
  • You know what you want, and something keeps getting in the way
  • You'd love someone to hold your hand while you do the brave thing
  • You love tarot, or you're open to it, as a way to see what you can't on your own
  • You're ready to take action between sessions, not just talk about it

This isn't for you if

  • You're looking for predictions about the future
  • You'd rather have a strategy plan without looking at what's underneath
  • You're hoping someone else will make your decisions for you
  • You're not ready to take brave steps over the next three months
  • You're working through trauma or your mental health, where a therapist is the right support

Your guide

Strategist by trade. Intuitive by nature.

I've spent more than 18 years growing businesses. Right now, I'm in a brave season of my own, letting go of an identity that felt comfortable and stepping into a new one. It's taught me how loud that quiet voice can get. Who am I to do this? What if it doesn't work?

More about Niki
Niki, seated at a desk

What it's like to work with Niki

In their words

“Niki challenged my thinking, understood the person behind the business, and helped me see things from a more strategic lens. I left more grounded and more confident.”
Gracia H.
Founder, Gracia Habre Method
“I appreciated Niki's relatability as a female business owner... So warm, friendly and non-judgmental.”
P.
Founder, health tech

Investment

Three months of being brave, together.

The cards to show you what's really in the way, and someone in your corner while you take each step.

Pay in full

SGD 1,500

Save SGD 120

3 monthly payments

SGD 540

First payment to start

Questions you might have

Do I need to know tarot already?

Not at all. I'll do the readings, and we'll go through what the cards are showing together. They're a prompt to get us talking. From there, it's all about you and what you want to go after.

Is this therapy?

No. This is coaching, focused on your business and the life around it. If something comes up that needs a therapist, I'll say so.

The Brave Season, The Guided Year or Wired to Lead: which one is right for me?

Each one is made for a different moment. Most people begin with Wired to Lead, then build on it with The Brave Season or The Guided Year. Compare them side by side.

What happens after I get in touch?

You'll book a call with me. We'll talk about what you'd love to go after and where you feel stuck. If it feels like a fit for both of us, I'll share the next steps on the call.

I'm based outside Singapore. Can I still join?

Yes, all sessions are online. I'm based in Singapore (GMT+8), so if you're in Australia or Europe, we can usually find a time within your working day. If you're in the Americas, calls may land early in your morning or in the evening.

What's your refund policy?

All payments are non-refundable. Life happens, though. If something changes and you can't continue, email me and we'll look at what's possible, such as pausing your sessions or moving them to a later date.

Other questions are on the FAQ page.

The Brave Season

What would you do if fear stopped making the decisions?

Brave doesn't mean fearless. It means listening to the part of you that already knows, and letting it lead.

I'm taking my first brave step